Lore

We indulge in idle curiosity to find deeper meaning, one visual story at a time.

Our latest essays

“Sorry for the Delay”

An empirical study of 16 billion emails, unread guilt, and the exact minute we start apologizing.

✉️ MAIL
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Alex
Re: Updated numbers for Thursday’s review deck?

Hey! Do you have the updated numbers for Thursday’s review deck? Let me know when you get a second.

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Coming Soon

The Global “Haha” Atlas

How 40 languages laugh online—and the exact number of ha’s that separates polite from unhinged.

haha hahaha kkkkk 55555 jajaja 💀
50M PUBLIC COMMENTS COMING SOON
Coming Soon

3 AM Music

What people stream at 2 p.m. is who they pretend to be. What they play at 3 a.m. is who they actually are.

🕒 03:14 AM · LOCAL TIME 30 TIME ZONES
INSOMNIA STREAMING LOGS COMING SOON